Designer of 0→1 products. Founder.
GenAI
Ecommerce Tooling
Hiring
Sales Tech
Sustainability
Conversation Intelligence
Dev Tools
Cloud Infra
Analytics
I co-founded Korrel8 and led the product through three pivots - from search tools to chatbots to behavioral intelligence.
We built an AI that detects the specific barrier blocking each shopper and generates interventions in real-time. I own design and discovery, collaborate on prompt engineering, and build demos to validate direction with merchants.
0 -> 1
Product Strategy
GenAI
Ecommerce Tooling
Senior Product Designer
EcoCart is a carbon offset platform for e-commerce
I led research across 10+ business opportunities when the core market was declining. Insights directly influenced an M&A decision.
Conducted 30+ interviews and competitive analysis to identify 'post-purchase' as the strategic pivot. Designed revenue share, package tracking and claims management features.
Research focused
Ecommerce Tooling
Sustainability
Series A
Product Designer
Wordflo is an AI powered transcript editor for compliance teams at Expert Networks
I designed an AI-powered, minimal yet powerful transcript editor that reduced compliance editing time by 50%.
Compliance teams were editing sensitive transcripts in general-purpose editors. I worked with the founder to design Wordflo as the purpose-built alternative - minimal interface, keyboard-driven, and AI that works in the background.
0 -> 1
AI
Conversation Intelligence
Pre-Seed
Senior Product Designer
Karat provides technical interviews as a service for engineering teams.
Service blueprint. Time to Value. Design system. Candidate experience vision.
Karat's delivery model was largely invisible & high-touch, mostly outside the software. I mapped it through a company-wide blueprint initiative, redesigned onboarding to improve Time-to-Value, created storyboards for new business opportunities, and built 'Daikon,' a tokenized multi-brand design system.
Design System
Service Design
Hiring Tech
Series C
Product Designer
Conversation intelligence for sales teams (YC21)
I led a product realignment from post-meeting analytics to proactive in-meeting support that contributed to engagement gains and a $2.4M seed round.
I partnered with the founders to build a minimum 'valuable' product repositioning Pickle as the meeting champion for full-cycle Account Executives, providing support before, during, and after meetings. My designs and prototypes were used to validate concepts and assumptions. Also built the 'Vinegar' design system and helped hire a junior designer.
0 -> 1
AI
Sales Tech
Conversation Intelligence
Pre-Seed
UX Designer
IBM Aspera enables high-speed file transfer across hybrid cloud environments.
Four years shipping enterprise infrastructure tools across three product areas.
I led the admin experience redesign for Aspera on Cloud - roles, permissions, storage, integrations as 400+ customers and 25K users migrated from legacy to SaaS. I also designed developer onboarding for Aspera in Cloud Pak for Integration and log-based analytics for file transfer troubleshooting.
Dev Tools
Cloud Infra
Analytics
Big Tech
